--- title: "OTA Rollout Management" description: "Ship fixes and changes between store releases with staged OTA rollouts, health checks, and instant rollback." url: https://www.callstack.com/services/ota-rollout-management updated: 2026-11-09T15:58:44.074Z --- # OTA Rollout Management Ship fixes and changes between store releases with staged OTA rollouts, health checks, and instant rollback. _[Expert Engineering](/ai-native-engineering) › [Enterprise Infrastructure](/capabilities/self-hosted-ci-cd-infrastructure)_ **Fix production today, not next review cycle** Store review adds days exactly when production is broken. We set up over-the-air updates with staged rollouts, health monitoring, and rollback, so JavaScript-level fixes reach users in hours - safely and within platform rules. ## Enterprise Infrastructure - ISO 27001 certified - 100+ Enterprise projects delivered - React Foundation Founding Member · 300+ commits to React Native · Contributing since 2016 - Industry runs on our tooling · 50M+ OSS downloads / month - 10 min From code change to mini-app release - 60 → 10min Faster builds after replacing Jenkins with EAS ## What you get: OTA with discipline. - **OTA infrastructure** expo-updates or a self-hosted update service, configured for your app and release model. - **Staged rollouts** Percentage-based delivery with health gates between stages. - **Instant rollback** Bad updates reverted in minutes, before they trend. - **Channel strategy** Staging, beta, and production channels mapped to your branching model. - **Compliance by design** Update scope kept within Apple and Google OTA policies. - **Release health signals** Crash and adoption metrics per update, wired into rollout decisions. ## How we work together: Improve the system without disrupting delivery. ### Extend your team (1 week) Our senior engineers join your team to ship features, guide technical decisions, and strengthen delivery. - Your roadmap and workflow - Expertise shared as we work - Flexible timezone coverage ### Deliver a project (1-12 months) We take agreed work from technical planning to release, with clear responsibilities and progress you can see. - 3 Callstack engineers ship like 6 - Impact visible before sprint two - End-to-end delivery ### Solve specific challenge (as needed) We address a performance, migration, or infrastructure challenge, or run training around your team’s needs. - Focused reviews or implementation - Knowledge your team keeps - Outcomes guaranteed with contract ## What shipping at AI speed looks like. - [Cutting Mobile Build Times by Up to 79% for a Southeast Asian Bank](/case-studies/cutting-mobile-build-times-by-up-to-79-for-a-southeast-asian-bank): 2.4× faster iOS cache-hit builds on average - [Accelerating Teamworks' Mobile Delivery With Re.Pack and Module Federation](/case-studies/accelerating-teamworks-mobile-delivery-with-re-pack-and-module-federation): 10 min from code change to mini-app release - [Migrating a Legacy React Native App to Expo for Faster Builds and Simplified Releases](/case-studies/migrating-a-legacy-react-native-app-to-expo-for-faster-builds-and-simplified-releases): 6x faster builds after replacing Jenkins with EAS - [Building Scalable Observability for a High-Growth React Native App](/case-studies/building-scalable-observability-for-a-high-growth-react-native-app): 3→1 analytics systems unified into a single interface **Hotfix at the speed of upload.** Staged, monitored, reversible OTA delivery between store releases. [Book a call](/contact) > We had been struggling with React Native application performance until we met Callstack. > > — Huỳnh Chí Hùng, Associate Director, MOMO We’ll connect you with the right expert within 24 hours. ## Let’s find the right path for your product. **What can legally ship over the air?** JavaScript and assets - the interpreted layer. Native changes still go through the stores, and we design the update flow to respect that line. **Self-hosted updates or EAS Update?** Both work. EAS Update is the fast default; self-hosted fits data-residency and cost constraints at scale. We run the comparison on your numbers. **How fast is a rollback?** Minutes. The previous bundle is re-promoted, and affected users recover on next app start - no store resubmission involved. **How do staged rollouts decide to proceed?** Health gates: crash rate, key-flow success, and adoption thresholds per stage. Advancing is a decision backed by data, automated where you want it. **We still use CodePush - what now?** CodePush is retired, and migration is routine for us: channels, tooling, and CI integration move over without disrupting your release schedule. **Does OTA risk store rejection?** Not when scoped correctly. Both platforms permit JS-level updates; the guardrails we set keep every update inside that boundary. ## Open source - [React Native Community CLI](https://github.com/react-native-community/cli): Command line tools to help you build React Native apps - [Re.Pack](https://re-pack.dev/): A webpack-based toolkit to build your React Native application with full support of webpack ecosystem - [React Native Builder Bob](https://github.com/callstack/react-native-builder-bob): Simple set of CLIs to scaffold and build React Native libraries for different targets - [Rock](https://www.rockjs.dev/): Modular toolkit for teams building React Native apps - [Agent Skills](https://github.com/callstackincubator/agent-skills): Callstack’s best practices on React Native performance optimization, upgrading, CI workflows, and brownfield migrations